With over 15 million subscribers, Spectrum is now the 3rd largest cable provider in the US. As the volume of subscriptions grew, they asked for a design refresh across their Internet, Cable and Voice channels. For this I worked with redesigning email templates, quarterly direct mail pieces, seasonal landing pages and packaging collateral for new customers.
I was also privileged to work on the team that helped launch Spectrum Mobile. Working on in-store print pieces, introductory campaigns and paid social promotions.
Highlights:
• Quickstart Guide Booklet (Instructional guide for all customers)
• Spectrum Mobile Poster (Displayed in all Spectrum Mobile retail stores)
• Email Design (Redesigned templates for sports, mobile, channel and subscription packages)
• Campaign Landing Pages (One page design for special offers)