Meta Research supports expert teams of scientists and engineers who work quickly and collaboratively to build smarter, more meaningful experiences on a global scale by solving the most challenging technology problems, while looking towards the future.
In my two years with the team I’ve developed a unique brand identity through multiple channels while also collaborating cross functionally on design requests.
Highlights:
• Completed a full website redesign debuting 20+ new page templates and 30+ new universal CMS components (view here)
• Led design for the Facebook Research Fellowship campaign – successfully resulting in a 20% increase of diverse applicants internationally
• Created marketing collateral for the external project overview of Facebook’s Symptom Survey – sharing data collected from 1.7 million global responses (in partnership with the University of Maryland and Carnegie Mellon University)
• Developed a set of 12 unique icons representing each research area we support – approved and added to Meta’s universal icon library
Leftsiders was born January 1st, 2017 when I opened up a shop selling t-shirts, stickers, poster prints, hats and enamel pins. I illustrate the designs, screen print the shirts and take care of online marketing through FB and Instagram.
The name “Leftsiders” represents West Coast culture (left side of the map) and the ideology of going left when everyone goes right, staying true to who you are.
Take a look / shop around at…
www.repwhatsleft.com
Rapper and producer, P-Lo, is working hard to push the boundaries of the West Coast’s sound through his unique style. His diverse influence is what guides our collaborative effort designing new merch and strategizing brand direction.
Along with tour merch I’ve created the brand and identity for P-Lo’s own streetwear company (Bass RSRCS), strategized roll-out marketing and continue to lead design across all channels.
Highlights:
• ‘Stunna’ album release capsule including P-Lo’s airbrush portrait and Stunna patch—sold on t-shirt’s, hoodies, hats and tote bags (view shop here)
• ‘Bass RSRCS’ brand development for P-Lo’s clothing line, including character illustrations and logo design
• ‘Everywhere Like Air’ jacket, designed for P-Lo’s 2022 NBA Finals halftime performance (photo by J Squared)
Clippers CourtVision is a digital viewing technology created in partnership with Second Spectrum that allows fans to augment their watching experience with machine learning and data visualization. The platform includes Coach Mode, which diagrams the plays as they happen; Player Mode, in which real-time-updating shooting percentages hover over each player; and Mascot Mode, which incorporates fan-friendly animations, graphics and special effects. I was brought on the team to help create visuals for Mascot Mode. I worked on illustrations relating to basketball terminology that were developed and implemented to appear as live animations during the games.
Click here to see new highlights and learn more about Clippers CourtVision.
Awards: NBA Team Innovation Award
With over 15 million subscribers, Spectrum is now the 3rd largest cable provider in the US. As the volume of subscriptions grew, they asked for a design refresh across their Internet, Cable and Voice channels. For this I worked with redesigning email templates, quarterly direct mail pieces, seasonal landing pages and packaging collateral for new customers.
I was also privileged to work on the team that helped launch Spectrum Mobile. Working on in-store print pieces, introductory campaigns and paid social promotions.
Highlights:
• Quickstart Guide Booklet (Instructional guide for all customers)
• Spectrum Mobile Poster (Displayed in all Spectrum Mobile retail stores)
• Email Design (Redesigned templates for sports, mobile, channel and subscription packages)
• Campaign Landing Pages (One page design for special offers)
Powering 90% of online commercial transactions, Ten-X is the leading transaction platform for buying and selling commercial real estate. As the company grew using it’s data-driven technology the need for a new mobile app became apparent.
Campaign Overview:
• Inform differently engaged users about all the drastically improved features of the new Ten-X app.
• Explain to engaged users the process of downloading
the new app and deleting the old one.
• Versioned chosen concept for different audiences
within each channel (email, display ads, paid social and print).
By revolutionizing the home security industry for over a decade, Frontpoint keeps families safer and more connected in their everyday lives. Frontpoint’s campaigns use strong competitive deal emphasis and bold eye-catching product visuals to drive response.
Highlights:
• Black Friday Campaign (Email, Paid Social, Banner Ads and LP)
• Winback Campaign (Targeting abandon cart customers)
• Tuesday Tips (Brand growth social campaign)
LineDrivePro Trainer (LDPT) is a hitting tool used to improve swings for baseball and softball players of all ages. Along with logo design and online marketing, I designed a package for LDPT that is now available at Dicks Sporting Goods across the US.
AWARDS: 2016 American Packaging Award by GDUSA Magazine (Sports, Toys + Games)
LEARN MORE: Here
CREDO Mobile leads their industry in non-profit donations and developed a strong brand built almost entirely around social justice. Every year they run a month long campaign for Pride, driving customers to a landing page that hosts free downloadable posters. These posters were created to be displayed at marches/events around the country.
Click here to view the landing page and download your posters!