Rapper and producer, P-Lo, is working hard to push the boundaries of the West Coast’s sound through his unique style. His diverse influence is what guides our collaborative effort designing new merch and strategizing brand direction.
Along with tour merch I’ve created the brand and identity for P-Lo’s own streetwear company (Bass RSRCS), strategized roll-out marketing and continue to lead design across all channels.
Highlights:
• ‘Stunna’ album release capsule including P-Lo’s airbrush portrait and Stunna patch—sold on t-shirt’s, hoodies, hats and tote bags (view shop here)
• ‘Bass RSRCS’ brand development for P-Lo’s clothing line, including character illustrations and logo design
• ‘Everywhere Like Air’ jacket, designed for P-Lo’s 2022 NBA Finals halftime performance (photo by J Squared)